TikTok: Advertisers are restricted to targeting ages 18+ with lead generation campaigns in TikTok, but you can target under 18 years old for non-lead gen campaigns. Choose your target Lead generation objective and age targeting Here are some more side-by-side comparisons to help you decide when you should use each platform. Each platform has unique features and use cases, and where you focus your efforts really depends on your institution’s objectives. Snapchat is unquestionably on top when it comes to numbers, but things are not always as they appear. Users opening Snapchat an average of 30 times per day and spending 30 minutes on the platform.Reaches 90% of 13–24-year-olds in the US.363 million daily active global users on average.Users spending an average of 90 minutes per day on the platform.And while TikTok may seem to reign supreme, both Snapchat and TikTok have key differences that make each of them important tools for achieving your higher education marketing goals.īefore we get into each platform’s capabilities, let’s compare their numbers: With any marketing strategy, diversifying your approach is critical to reaching the maximum number of users within your target audience. But just because it’s breaking records doesn’t mean you should break up with your 2020 fling: Snapchat. It’s no secret that TikTok is taking over social media one choreographed dance at a time.

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